The company was founded in 2010 in California by Tim Massi. Supplements created by the weightlifting enthusiast serving in Tim's navy include a wide selection of products at affordable prices. The production process is controlled and the products have certificates regarding safety of use and quality. Innovative compositions of burners, testosterone boosters, pre-workout supplements and protein supplements make it popular not only for athletes or bodybuilders but also for uniformed services. Customers particularly appreciate: Iron Shape, Iron Pump, Burn Shape, Show Time, Crea Plus, Gold Test.